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Rescuing Wasted wool
By the 1990s, industrialized wool from other countried reduced demand for hand-processed Forese wool, leading local farmers to burn or dicard the excess.
The founders of Guðrun & Guðrun were determined to revive the value of this local resource – one that had defined their cultural identity. The two women – one of them a knitwear designer, the other an international development expert – joined forces to launch a new brand committed to reclaiming wasted wool as well as preserving the cultural, aesthetic, environmental, and economic benefits of handknits.